Pete Townshend has big plans to beat the bootleggers. About selling live recordings culled for the upcoming tour by The Who:
Every show we play is bootlegged by someone. With Roger (Daltrey)'s OK already given, I intend to bootleg Who shows myself and give the proceeds to charity... On this tour we will sell DVDs as well as CDs. We will also sell BitTorrent downloads through longliverock.org. We will also offer podcasts through iTunes. In addition, we will webcast a live stream of 30 minutes featuring at least one LIVE number by the Who from every show for 99 cents. Proceeds (will go to) to local health, childrens', and street charities... Every few weeks, the Who will webcast an entire show for a major charity -- we are considering some causes at the moment. If you are a corporate sponsor considering sponsoring the Who in this mammoth FIRST-EVER tour webcast venture, get your head out of your arse and walk towards us. We are about to take off.
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