David Byrne has posted an in-depth article about SpiralFrog, yet another music download site -- users will have to watch a short advert before they can download a song free. Mr. Byrne has his doubts:
No mention whether or not SpiralFrog’s tracks have similar copy protection or similar malicious malware attached; maybe they won’t. But I can bet that the big advertisers won’t leap to sponsor the last 3 CDs I bought — Anja Garbarek, The Mormon Tabernacle Choir and Thelonious Monk. Niche advertisers might sponsor these kinds of records — they could sponsor them on their own sites via their own servers. Putamayo CDs are in effect sponsored by the health food stores and eco-boutiques that give them display space. A Mormon-owned Home Depot like chain, like the one featured in Big Love, might sponsor the choir’s CDs, and bars and coffee shops might sponsor the Monk CDs. The abovementioned search engine interface would find the tunes wherever they lived and the money would flow accordingly. They don’t have to be given free, as in the SpiralFrog model, but there are some obvious synergistic and mutually beneficial models that would naturally evolve to make this kind of sponsorship lucrative. For some.
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