Patti Smith has some sound advice. From an interview by Christian Lund, the Louisiana Literature festival August 24, 2012, at the Louisiana Museum of Modern Art.
Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful. Be concerned about doing good work. Protect your work and if you build a good name, eventually that name will be its own currency. Life is like a roller coaster ride, it is never going to be perfect. It is going to have perfect moments and rough spots, but it’s all worth it.
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